What if you only have limited marketing dollars to invest? What if you have a CEO and CFO that chase you and ask for increased revenue from marketing? What if you are sick and tired of being a cost center and you want to be a profit center?
It is time to cut the bullsh*t in your marketing and focus on the two things that really matter; your customers AND running marketing programs that generate revenue for the company. You will make that so desired promotion and you will impress your investors, CEO and CFO….and your customers.
Cut the Bullsh*t Marketing is a hands-on book about people-to-people marketing in business settings. The book shows you how to design and run effective marketing, without resorting to bullsh*t. It includes methods, insights and real-life anecdotes taken from the broad experience of the authors. The book helps you gain deep understanding of your customers, engage with your target audience in a personal way, and create a Cut the Bullsh*t marketing organization.
This marketing approach helped take NXP from a top 20 player in the semiconductor industry to become one of the top 5
How to deliver tangible results and meaningful profits. This is a no non-sense, practical book that will impact your business.
MEET THE AUTHORS
