Empathy Map

About the Empathy Map

An empathy map is an instrument that marketing teams can use to gain a deeper insight into their customers. Empathy maps help to shed light on which problems to solve and how. An empathy map can represent a group of users, such as a customer segment.

The empathy map was originally created by Dave Gray et al. (2010) and published in their book Gamestorming.

Details

Copyright: Dave Grey et al. (2010)
When to use: gain deep understanding of customer group

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