About the Persona canvas

The persona canvas helps to capture essential aspects of a persona. A persona is a fictional character that represents a potential user, and it is created from the results of customer research that is based on a user-centered design process.  A persona description includes a photo, a story, and a discussion of the personality and the relevance to the subject of the design. In this way, persona descriptions do the following:

• Help frame design questions according to more specific user considerations
• Allow a team to live and breathe the user’s world
• Provide focus and create a frame of reference
• Provide input during discussions from the customers’ perspective
• Evaluate ideas and designs along the way
• Help decide on inevitable design trade-offs
• Enable better tactical-level design decisions
• Provide a powerful method to engage with complex audiences