About the Persona canvas
The persona canvas helps to capture essential aspects of a persona. A persona is a fictional character that represents a potential user, and it is created from the results of customer research that is based on a user-centered design process. A persona description includes a photo, a story, and a discussion of the personality and the relevance to the subject of the design. In this way, persona descriptions do the following:
- Help frame design questions according to more specific user considerations
- Allow a team to live and breathe the user’s world
- Provide focus and create a frame of reference
- Provide input during discussions from the customers’ perspective
- Evaluate ideas and designs along the way
- Help decide on inevitable design trade-offs
- Enable better tactical-level design decisions
- Provide a powerful method to engage with complex audiences

Details
Copyright: GriDD
When to use: capturing important facets of your target audience