About the Value Proposition Canvas

The Value Proposition Canvas by Strategyzer AG is a powerful tool to  understand your customers needs, and to design products and services they want. After creating clarity about who the customer is, we apply this canvas to combine the outside-in and insode-out perspectives.

More information about the canvas and high-res downloads can be found on: https://strategyzer.com/canvas/value-proposition-canvas. The canvas has been used in the book with permission of Strategyzer AG.