Value Proposition Canvas
About the Value Proposition Canvas
The Value Proposition Canvas by Strategyzer AG is a powerful tool to understand your customers needs, and to design products and services they want. After creating clarity about who the customer is, we apply this canvas to combine the outside-in and insode-out perspectives.
More information about the canvas and high-res downloads can be found on: https://strategyzer.com/canvas/value-proposition-canvas. The canvas has been used in the book with permission of Strategyzer AG.
Copyright: Strategyzer AG
When to use: linking customer needs with your offering